As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month�National Geographic Channel?s popular reality TV shows�Doomsday Preppers�(about the lives of ordinary Americans preparing for the end of the world)�and�Rocket City Rednecks�(about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy,�Sima Sistani�and National Geographic Channel‘s Director of Digital Marketing�Katy Anadale�about the partnership. continued…
New Career Opportunities Daily: The best jobs in media.
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