Make More Sales By Showing Them What Others Think

Visiting your Web site is a lonely experience, especially in the age of social media, where people are used to interacting on sites where there's a constant stream of activity (like Twitter and Facebook). In fact, people are now relying more on the opinions of friends and peers before making decisions. So it's not easy for them to make a decision in isolation on your Web site. You can help them by providing "social proof" - that is, the opinions of other people - on your Web site.

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